Although Digital Signage is a system used especially for advertising and information purposes, it has 5 different usage areas.
1. Use of Digital Signage in the Information Field:
It is used in places where people are concentrated. It is a method of informing that has the highest effect, especially in waiting areas. According to the research, the most effective efficiency from Digital Signage systems is obtained from people waiting. Thanks to Digital Signage, you can inform people about the business, direct them, and inform them about products and services while they are waiting. In addition, by taking advantage of this waiting time, you can even turn this into profit by placing advertisements on your screens from different businesses. In this way, you can inform people about your products and services and prevent people from getting bored during this time.
Regardless of any sector, airports, shopping malls, banks, waiting rooms, cash desks, communication points, etc., people usually spend a lot of time. It is frequently used in places such as
2. Using Digital Signage as Advertisement, Promotion, Publicity Announcement System:
In general, businesses, institutions, and organizations in all sectors convey many messages to the targeted audience by making announcements, information, advertisements, promotions, and product promotions. For this reason, it has the feature of being a system needed in the field of Digital Signage, Advertising, Promotion, Publicity Announcement. In this area, Digital Signage can be used for many different purposes.
2. Using Digital Signage as an Advertising, Promotion, Publicity Announcement System:
In general, businesses, institutions, and organizations in all sectors convey many messages to the targeted audience by making announcements, information, advertisements, promotions, and product promotions. For this reason, it has the feature of being a system needed in the field of Digital Signage, Advertising, Promotion, Publicity Announcement. In this area, Digital Signage can be used for many different purposes.
3. Using Digital Signage in Entertainment Areas:
It is used in entertainment areas where people spend a long time visiting to make this time more enjoyable. In addition to informing people in this area, thanks to exciting applications, you can both increase the prestige of your business and prepare the ground for people to come back to this fun environment. In addition, you can send movie posters and trailers from a central point by placing them with a giant screen (Videowall), especially in areas such as the box office of movie theatres.
Use of Digital Signage in Institution and Business:
Digital Signage, which offers space for use within the institution and the enterprise, is positioned at many points in the meeting rooms, elevators, corridors, and the building, enabling the person to be more efficient and the internal communication to become more transparent. It allows you to easily make many in-house developments, especially announcements, developments, important messages, from a central point.
5. Using Digital Signage to Digital Menu Boards for Price Information:
It is very important to effectively present menus and dishes to customers in the food industry. Businesses with tens or more menus do not have a chance to display their products in real terms. Therefore, the demo of all the fresh foods produced by the business is presented to the customers with an animated visual, thanks to the giant screens positioned at the self-service counters. At this point, Digital Signage plays a very effective role. Delivering frequently changing menus to all branches and physically changing the posters means a huge waste of time and money. Instead, placing Menu Boards at the appropriate points saves the business from many burdens and enables them to market their products effectively.
If you are looking for a digital signage solution for your business, you can contact us to get more details.