Blogging is a critical part of the marketing strategy of your eCommerce business. If businessmen make it a part of their marketing strategy, they can get 13x more results of their investment. It means that you can turn your marketing efforts into revenue. The blogging strategy for your eCommerce business doesn’t mean that you will have to hire freelance writers to upload two or three posts in a week. You will have to create a strategic content plan for your eCommerce business. When you will follow this blogging strategy, you can get lots of benefits. First, you can show the human side of your brand. Secondly, you can drive more traffic to your website. Thirdly, you can convert the readers into potential customers. Here, we will discuss top tips to create a blogging strategy for an eCommerce business.
Understand the Purpose of Your Blogging Strategy:
If you want to create a successful blogging strategy, you should understand its purpose. Without understanding its purpose, you can’t achieve your goals. First, you can create a blogging strategy for your eCommerce business website for brand building. For brand building, you will have to reach a new audience and you will have to show your products to new audiences. Secondly, you can create it for lead or growth generation. Your main purpose should be to create visitors into subscribers. Thirdly, you can also create a blogging strategy to acquire and retain loyal customers. Without understanding the purpose of your blogging strategy, you should not work on it.
Know the Voice and Personality of Your Brand:
This process is known as brand identity. In the brand identity, you will have to consider the visible elements of your brand. Therefore, you should try to create the blogging strategy of your business based on its brand identity. If you will get success to build a positive brand image, you can bring consistency in the sales. To build a positive brand identity, you will have to analyze your company. You should also analyze its market value. If you want to enhance the brand identity of your business via blogging, you should keep in mind some essential things. First, you should understand the current value of your brand. Secondly, you should identify your competitors. Thirdly, you should brainstorm ideas and create unique content. At last, you should share blog posts by keeping in mind the individual elements of your brand.
Understand the Targeted Customers:
The main purpose of your blogging strategy is to get the attention of the customers. Therefore, if you don’t understand the targeted customers, you can’t create the best blogging strategy. While thinking about your customers, you should try to know how they act, what their interests are, how they read and how they behave. To get the proper answers to these questions, you should do audience research. While doing audience research, you should not know how to sell your products. You should try to know how to talk to them.
Think about Sourcing and Creation of the Blog Content:
If you are a writer, you are well aware of the fact that you will have to spend enough time to create a plan and to write the blog post. As a businessman, you can’t spend enough time sourcing and creation the blog content. To overcome this problem, you should look for other options to source and create the blog content. First, you can hire the writers in your office. Secondly, you can get the services of an agency. At last, you can also work with freelancers. While publishing the content, you should make sure that you are educating and entertaining the target audience.
Think about Distribution of Content:
After publishing the content, if no one is visiting your web pages, you can’t get the required benefits. To get the required benefits, you will have to think about the distribution of the content. While thinking about the distribution of content, you should make it the major part of your blogging strategy. To drive potential customers to your website, you can think about various sources. For example, you can run advertising campaigns on Google and social media sites. You can also send the links to these posts to the target audience via emails.
Conversion:
Recommended by a dissertation help firm, you will have to make it a lead generation machine for the success of your blogging strategy. You will have to spend enough time, money and resources to drive customers to your website. If you fail to convert the visitors into potential customers, this kind of strategy will not add value to your business. If a visitor is visiting your website for the first time, he will never try to buy the product from your website. He will try to get general information about products from your website. Now, you will have to convince them to buy the products and services.
Evaluate the Success of Your Blogs:
As a businessman, you can’t hope that something is working for your business. Based on your hope, you can’t take actions. Therefore, you should track the performance of your blog posts. To track the performance of your blog posts, you can use various tools. The four big efficiency metrics for blogging are CPM, CTR, CPC and CPE. You should also think about the engagement metrics. In the engagement metrics, there comes readers, average reader time and engagement rate etc.
Use the Right Tools for Marketing:
While creating the blogging strategy for your eCommerce business, you should make use of the marketing tools. First of all, you will have to use the right CMS. WordPress or Shopify are the best CMS to host and manage your blogs. Secondly, you should boost up the ranking of your blog posts by using SEO tools. In the SEO tools, there comes Yoast, Google Keyword Planner and Moz etc. Thirdly, you will have to capture leads by using website popup tools on your website. In the website popup tools, there comes OptinMonster and Sumo etc. Fourthly, you will have to distribute the content of your website to customers and subscribers. For this reason, MailChimp is the best tool for you.