Sustainable clothing is an evolving approach and program of fostering sustainable change in the apparel fashion industry and towards greater social justice and environmental integrity. Sustainable fashion actually involves more than only addressing fashionable clothing or textile products. It also includes addressing the entire social system of fashion from its roots through the purchasing decisions and the employment practices.
Most people think that sustainable clothing refers to those garments produced without using any animal products. While it is true that many eco-friendly clothing are labeled as sustainable, the real issue is more complex than that. Clothing is not only produced for aesthetic purposes. The ethical and the environmental issues surrounding sustainable clothing should be given equal attention. Let us discuss sustainable fashion in three aspects – the production, the buying and the labor.
The first aspect concerns the production method.
Affordable ethical clothing uk should be manufactured on an eco-friendly production site that does not involve the use of hazardous chemicals. The use of these chemicals can adversely affect the environment and the health of the workers engaged in the production process. A green company must ensure that its apparel is not made from any hazardous material. The use of adhesives and other synthetic substances that are toxic is prohibited.
The second aspect is labor.
Good clothing producers take care of their workers by paying them a decent wage and providing a secure and healthy work environment. Good apparel will not have any detrimental effects on the health and well-being of the workers. Good labor practices include a reasonable number of hours of work, a safe and comfortable work environment, adequate health and safety regulations, and above all, paid and bonded labor. Good apparel producers do not employ persons below the legal minimum age, allow child labor or employ persons who have been subjected to any hazardous working conditions.
The third aspect deals with pricing.
Since ethical and sustainable clothing is more expensive than regular clothing, the producers must price them higher in order to encourage customers to purchase them. They set higher prices than conventional clothing to discourage buyers from dumping their old clothing at the low prices they are being offered. This pricing strategy also raises funds for the ethical and sustainable clothing enterprises.
The fourth aspect deals with the branding of the sustainable clothing enterprise.
The enterprise should select its own corporate identity. This identity can represent the values and principles of the business and help it build a strong brand identity. Corporate identities may include the names of the enterprises, a symbol or logo. A corporate logo is essential for successful sustainable clothing businesses because this helps customers identify the products of the business and identifies it as an ethical enterprise.
Fifthly, ethical clothing enterprises should be registered.
This helps legal protection and promotes the reputation of the enterprise in the market. Registered sustainable clothing businesses are subject to stricter regulation by the law and cannot operate with no legal protection. Furthermore, registration of the enterprise enables other companies to associate themselves with the enterprise thereby making it easier for them to sell environmentally sustainable clothing.
Lastly, sustainable clothing businesses should be marketed efficiently.
Effective marketing techniques are needed to promote the product. The enterprises should choose the right marketing strategies for promoting their products such as the internet. Online promotion is considered as one of the most effective marketing tools for sustainable clothing. However, the cost of online advertisement can be expensive and it is not viable for all kinds of businesses.
The sustainable clothing business requires dedication, focus and innovation. These are the necessary ingredients for a successful clothing venture. If you want to start a clothing business then it is essential that you invest in your own product. A good product that is unique will increase the chances of success. Therefore, it is important to come up with a sustainable clothing idea which is profitable, stylish and attractive.
It is also important to choose products that are not very costly to produce. It is more advisable to produce quality products at reasonable rates. There are many affordable products that are available in the market. One of the factors that affect the price of the products is the brand name and the manufacturer’s reputation. Good brands will always command premium prices than obscure brands and obscure manufacturers may have lower profit margins.
To conclude, a sustainable clothing business requires dedication, creativity, innovation and focus to bring it to success. The products should be of high quality, fashionable and affordable. If you can combine all these factors then you are definitely on your way to starting your own profitable clothing business.